Astaral · Company Health

Company health

Cash on hand

—

Net burn / mo

—

Runway

—

Burn coverage

—

Net revenue

—

True net margin

—

Gross margin

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Top-client concentration

—

Revenue vs costs— in selected period

Cost mix— monthly run-rate

Static costs— monthly, edit any value

SaaS

Leadbyte€

Claude€

Ryze€

ESTX€

Cookiebotest€

Insuranceest€

SaaS subtotal—

One-time costs

EleonoreApr 2026€

RafaMay 2026€

One-time subtotal—

only counts in periods covering that month

Labor (HQ)

Monthly totaltodo€

Cash on hand

Bank balancetodo€

drives runway calculation

Campaign

Campaigns period

Lead flow— quick health check (fixed time buckets)

Today · billable

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Yesterday · billable

—

Week to date

—

Since launch

—

Performance— in selected period

Conversion rate

—

Cap utilisation

—

Gross revenue / lead

—

Days at cap

—

Daily volume— in selected period · launch marked

Billable Rejected Other

By source— in selected period

By operator— what they're switching from

Campaign economics— revenue − ad spend, excl. company overhead · break-even €6/billable

Total ad spend

—

Total revenue

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Contribution

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Avg CPL

—

Cumulative spend vs revenue— in selected period

Spend Revenue

Daily CPL— red line = €6 break-even

Below €6 Above €6

Contribution evolution— cumulative · break-even at €0

Avg CPL evolution— running average · target ≤ €6

Recent leads— newest first

ID	Time	Name	Source	Operator	Revenue	Status
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