Astaral · Company Health

Company health

Cash on hand

—

Net burn / mo

—

Runway

—

Burn coverage

—

Net revenue

—

True net margin

—

Gross margin

—

NRR n=1

—

Revenue vs costs— in selected period

Cost mix— monthly run-rate

Static costs— monthly, edit any value

SaaS

Leadbyte€

Heyflow€

Ryze€

ESTX€

Cookiebotest€

Insuranceest€

SaaS subtotal—

Traffic ops

Rafa per line€

Active lines×

Traffic subtotal—

Labor (HQ)

Monthly totaltodo€

Cash on hand

Bank balancetodo€

drives runway calculation

Campaigns period

Lead flow— quick health check (fixed time buckets)

Today · billable

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Yesterday · billable

—

Week to date

—

Since launch

—

Performance— in selected period

Conversion rate

—

Cap utilisation

—

Gross revenue / lead

—

Days at cap

—

Daily volume— in selected period · launch marked

Billable Rejected Other

By source— in selected period

By operator— what they're switching from

Campaign economics— in selected period · break-even at €6/billable

Total ad spend

—

Total revenue

—

Net margin

—

Avg CPL

—

Cumulative spend vs revenue— in selected period

Spend Revenue

Daily CPL— red line = €6 break-even

Below €6 Above €6

Net margin evolution— cumulative · break-even at €0

Avg CPL evolution— running average · target ≤ €6

Recent leads— newest first

ID	Time	Name	Source	Operator	Revenue	Status
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